Overview

A positioning platform built to hold the project for years of sales activity.

What We Did

Figtree Hill needed more than a campaign — it needed a platform that could hold the project together across years of sales activity.

A World of Wonder became that platform. Rooted in nature, enriched by history and designed for a sustainable future, the idea framed every touchpoint from launch film and OOH to digital campaigns and sales collateral — capturing the essence of the community and turning it into a narrative that could inspire discovery for years to come.

The positioning didn't just guide the creative. It gave the entire project a clear, consistent direction from first announcement through to final sale.

A pamphlet or brochure with the title "Become Part of Something Wonderful" and a paragraph of text about the journey beginning with a first step, laying on a textured surface with sunlight casting a shadow.
Smartphone displaying a website about Figtree Hill with an aerial rendering of a community park featuring play structures, pathways, and green spaces.
An indoor advertisement display for Figtree Hill promoting all-electric, sustainable homes with a picture of a residential neighborhood, set in a shopping mall or similar public space.
Open booklet with an orange left page featuring a embossed logo of a tree and text, and a right page with a colorful illustration of a woman's profile surrounded by nature, along with a table of contents listing topics such as vision, location, sustainability, and legacy.
An outdoor advertisement for Figtree Hill featuring a sunset, two children flying a kite, and trees, with the text: 'Inspired by Nature. Enriched by History. Sustainable by Design. A World of Wonder awaits at Figtree Hill.'
A digital advertisement for Figtree Hill by Lendlease featuring a woman and child practicing yoga in a bright room, promoting a real estate opportunity.
Facebook ad showing a smiling woman and man sitting outdoors with glasses of wine, promoting a new masterplanned community development by Lendlease in Fig Tree Hill.
An iPad on a chair displaying a real estate listing for land and lots starting at $500,000 in Fiji, with a map and details about the property.
Sign advertising land for sale at Figtree Hill, featuring a green and orange design with a tree logo, a 5% deposit message, and contact information.
Brochure for buying a home at Figtree Hill, with a picture of a woman and children walking outdoors next to a tree, mounted on a light gray surface.

Radio Spot

Unified Thinking wrote and produced this 30-second radio spot, translating the campaign idea into an evocative audio experience.

Aerial view of a suburban neighborhood with tree-lined streets, houses, and a winding road leading into a residential area, with green hills and distant landscape in the background.

“Unified Thinking came in, cut through the noise and nailed the positioning. What could have taken months was resolved quickly and clearly.”

— Figtree Hill Community Marketing Manager

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