Calderwood Kids
Excerpt
Project Summary
Calderwood Valley is a Stockland masterplanned community in the Illawarra region of NSW, set between the escarpment and the coast. For the community, we created A Day in a Calderwood Kid’s Life, a short film that follows a local dad and his two boys through a real day in the neighbourhood, seen the way kids see it.
Client
Stockland
Project Name
Calderwood Valley
Scope
Video Content
What We Did
Most community videos show the lifestyle from a buyer’s point of view. We flipped it and let the kids lead. The concept started with a simple question: what does a day in Calderwood Valley actually look like when you’re the one riding to the park? We found a real local family, mapped their day into a storyboard and planned the shoot around the places they use every day. On set, we kept things loose so the boys could be themselves, then shaped the footage into a full-length film and a set of social cutdowns, giving Stockland content built on authenticity.
- Concept creation
- Storyboarding and pre-production
- Casting a local family
- Production and filming
- Full-length video and social cutdowns
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