Where creative strategy shaped the architecture

Stockland Halcyon Yandina

What it is‍

For Stockland Halcyon’s newest over-50s community, we developed the positioning Rewild your life. More than a campaign line, it became the creative brief for architects, landscape designers, and placemakers. The Clubhouse, facilities, and shared spaces were all designed to deliver on the promise of an indoor–outdoor lifestyle that embraces the Sunshine Coast’s natural setting. The result is a community that blends five-star amenity with authentic rural character, set on former farmland in Yandina — the region’s oldest country town. A place where every detail is built on the idea of rewilding your life.

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What we did

• Strategic positioning
• Sales collateral
• OOH
• Photoshoot & launch video
• Brand storytelling in film
• Community partnership video (Yandina Bowls Club)

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