A community positioned as A World of Wonder

A community positioned as A World of Wonder.

What it is

‍For Lendlease’s largest masterplanned community in south-west Sydney, we created the positioning Welcome to a World of Wonder. Rooted in nature, enriched by history, and designed for a sustainable future, the idea framed every touchpoint: from brochures and OOH to digital campaigns and film. It captured the essence of Figtree Hill — a place of natural splendour, connected living, and generational opportunity — and turned it into a platform that could inspire discovery for years to come.

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What we did

• Community positioning
• Messaging framework
• Brand storytelling video
• Brochures and sales collateral
• OOH advertising
• Digital advertising
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